Negotiation Guide
Opening Offer
$49,505
Fair Price
$51,005
Walk Away Above
$53,190
- • Recent buyers paid ~$3,900 below MSRP
- • Sitting 61 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,838
Est. Invoice$51,499
Holdback (est.)$1,661
MSRP (Sticker)$55,375
Asking Price$51,375
Markup-$4,000
Est. Dealer Margin on This Car$1,538
Percentile50% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold5227
Avg Markup-$3,900
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$1,005
Avg Markup (F-150)-$2,889
% Below MSRP87%
Avg Days to Sell29 days
Avg Sold Markup-$850
Price History
Jul 9, 2026$54,375 → $51,375(-$3,000)
Cheaper F-150 STX Inventory
Sam Scism Motors, Inc.Farmington, MO
-$8,000$44,92561d
Laird Noller Ford, Inc.Topeka, KS
-$8,000$47,3008d
Leif Johnson Ford of AustinAustin, TX
-$8,000$50,52061d
Leif Johnson Ford of ManorManor, TX
-$8,000$49,92561d
Leif Johnson Ford of ManorManor, TX
-$8,000$47,69561d
Kuhio FordLihue, HI
-$7,500$39,04561d
Kendall FordMeridian, ID
-$7,500$55,86054d
Alamo FordAlamogordo, NM
-$7,500$52,89561d
Puente Hills FordCity Of Industry, CA
-$7,500$52,89556d
Skyline Sales, Inc.Salem, OR
-$7,500$52,89561d