Negotiation Guide
Opening Offer
$47,200
Fair Price
$48,700
Walk Away Above
$50,845
- • Recent buyers paid ~$4,290 below MSRP
Price Breakdown
Est. Dealer Cost$47,691
Est. Invoice$49,281
Holdback (est.)$1,590
MSRP (Sticker)$52,990
Asking Price$48,990
Markup-$4,000
Est. Dealer Margin on This Car$1,299
Percentile43% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory846 vehicles
Avg Markup (All Models)-$503
Avg Markup (F-150)-$3,088
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup+$455
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31547d
Ferrario FordElmira, NY
-$5,000$47,55573d
Peoria FordPeoria, AZ
-$5,000$43,31573d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$4,500$46,3653d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$4,500$47,6403d
Bates FordLebanon, TN
-$4,500$47,6003d
Jenkins & Wynne FordClarksville, TN
-$4,500$48,2253d
Jenkins & Wynne FordClarksville, TN
-$4,500$56,0453d
Jenkins & Wynne FordClarksville, TN
-$4,500$48,2253d
Newton Ford SouthShelbyville, TN
-$4,500$47,4653d