Deal Sheet: 2026 F-150 STX

West Point Ford · West Point, VA · VIN: 1FTEW2LP0TKE67503

Negotiation Guide

Opening Offer

$46,184

Fair Price

$47,684

Walk Away Above

$49,862

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$46,836

Est. Invoice$48,397

Holdback (est.)$1,561

MSRP (Sticker)$52,040

Asking Price$49,040

Markup-$3,000

Est. Dealer Margin on This Car$2,204

Percentile99% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$1,552

Avg Markup (F-150)-$2,556

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,083

Price History

Aug 6, 2026$48,040 → $49,040(+$1,000)

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