Negotiation Guide
Opening Offer
$46,074
Fair Price
$47,574
Walk Away Above
$49,752
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$46,737
Est. Invoice$48,295
Holdback (est.)$1,558
MSRP (Sticker)$51,930
Asking Price$47,930
Markup-$4,000
Est. Dealer Margin on This Car$1,193
Percentile41% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory42 vehicles
Avg Markup (All Models)-$1,964
Avg Markup (F-150)-$3,385
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,109
Price History
Aug 6, 2026$47,430 → $47,930(+$500)
Cheaper F-150 STX Inventory
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