Deal Sheet: 2026 F-150 STX

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTEW2LP0TKE35912

Negotiation Guide

Opening Offer

$45,714

Fair Price

$47,214

Walk Away Above

$49,392

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$46,413

Est. Invoice$47,960

Holdback (est.)$1,547

MSRP (Sticker)$51,570

Asking Price$47,570

Markup-$4,000

Est. Dealer Margin on This Car$1,157

Percentile41% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (F-150)-$3,778

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

Price History

Aug 6, 2026$47,070 → $47,570(+$500)

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