Negotiation Guide
Opening Offer
$45,584
Fair Price
$47,084
Walk Away Above
$49,422
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 65 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,584
Est. Invoice$48,137
Holdback (est.)$1,553
MSRP (Sticker)$51,760
Asking Price$47,760
Markup-$4,000
Est. Dealer Margin on This Car$1,176
Percentile41% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$2,756
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,818
Price History
Jul 9, 2026$50,260 → $47,260(-$3,000)
Aug 6, 2026$47,260 → $47,760(+$500)
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