Negotiation Guide
Opening Offer
$53,749
Fair Price
$55,249
Walk Away Above
$57,427
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,645
Est. Invoice$55,433
Holdback (est.)$1,788
MSRP (Sticker)$59,605
Asking Price$55,605
Markup-$4,000
Est. Dealer Margin on This Car$1,961
Percentile41% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$2,311
Avg Markup (F-150)-$3,400
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,835
Price History
Jul 9, 2026$58,105 → $55,105(-$3,000)
Aug 6, 2026$55,105 → $55,605(+$500)
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