Deal Sheet: 2026 F-150 STX

Billingsley Ford of Lawton · Lawton, OK · VIN: 1FTEW2L57TFB74639

Negotiation Guide

Opening Offer

$54,004

Fair Price

$55,504

Walk Away Above

$57,682

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$53,874

Est. Invoice$55,670

Holdback (est.)$1,796

MSRP (Sticker)$59,860

Asking Price$55,860

Markup-$4,000

Est. Dealer Margin on This Car$1,986

Percentile41% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,284

Avg Markup (F-150)-$3,696

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,014

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