Deal Sheet: 2026 F-150 STX

George Coleman Ford · Travelers Rest, SC · VIN: 1FTEW2L57TFB33394

Negotiation Guide

Opening Offer

$53,749

Fair Price

$55,249

Walk Away Above

$57,427

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$53,645

Est. Invoice$55,433

Holdback (est.)$1,788

MSRP (Sticker)$59,605

Asking Price$56,105

Markup-$3,500

Est. Dealer Margin on This Car$2,461

Percentile49% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$2,271

Avg Markup (F-150)-$3,239

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$979

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