Deal Sheet: 2026 F-150 STX

Mike Reichenbach Ford · Florence, SC · VIN: 1FTEW2L54TFB73254

Negotiation Guide

Opening Offer

$55,374

Fair Price

$56,874

Walk Away Above

$59,052

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$55,107

Est. Invoice$56,944

Holdback (est.)$1,837

MSRP (Sticker)$61,230

Asking Price$57,730

Markup-$3,500

Est. Dealer Margin on This Car$2,623

Percentile49% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$1,836

Avg Markup (F-150)-$3,289

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,627

Price History

Aug 6, 2026$56,230 → $57,730(+$1,500)

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