Negotiation Guide
Opening Offer
$53,549
Fair Price
$55,049
Walk Away Above
$57,227
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$53,465
Est. Invoice$55,247
Holdback (est.)$1,782
MSRP (Sticker)$59,405
Asking Price$55,405
Markup-$4,000
Est. Dealer Margin on This Car$1,941
Percentile41% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)+$663
Avg Markup (F-150)-$2,240
% Below MSRP63%
Avg Days to Sell32 days
Avg Sold Markup-$944
Price History
Aug 6, 2026$54,905 → $55,405(+$500)
Cheaper F-150 STX Inventory
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-$5,000$43,16065d
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-$5,000$43,31539d
Ferrario FordElmira, NY
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Peoria FordPeoria, AZ
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Tomball Ford, Inc.Tomball, TX
-$4,500$43,1900d
AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6604d
AutoNation Ford Gulf FreewayHouston, TX
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-$4,000$46,9554d