Deal Sheet: 2026 F-150 STX

John North Ford, Inc. · Emporia, KS · VIN: 1FTEW2L53TFB18648

Negotiation Guide

Opening Offer

$53,749

Fair Price

$55,249

Walk Away Above

$57,427

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$53,645

Est. Invoice$55,433

Holdback (est.)$1,788

MSRP (Sticker)$59,605

Asking Price$55,605

Markup-$4,000

Est. Dealer Margin on This Car$1,961

Percentile41% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory448 vehicles

Avg Markup (All Models)+$476

Avg Markup (F-150)-$3,500

% Below MSRP42%

Avg Days to Sell38 days

Avg Sold Markup+$754

Price History

Aug 6, 2026$55,105 → $55,605(+$500)

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