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Deal Sheet: 2026 F-150 STX
Mel Hambelton Ford, Inc. · Wichita, KS · VIN: 1FTEW2L53TFA78426
Negotiation Guide
Opening Offer
$53,889
Fair Price
$55,389
Walk Away Above
$57,810
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 65 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,207
Est. Invoice$56,014
Holdback (est.)$1,807
MSRP (Sticker)$60,230
Asking Price$56,230
Markup-$4,000
Est. Dealer Margin on This Car$2,023
Percentile41% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory942 vehicles
Avg Markup (All Models)-$135
Avg Markup (F-150)-$3,405
% Below MSRP32%
Avg Days to Sell36 days
Avg Sold Markup-$31
Price History
Jul 9, 2026$58,730 → $55,730(-$3,000)
Aug 6, 2026$55,730 → $56,230(+$500)
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