Deal Sheet: 2026 F-150 STX

Malloy Ford · Charlottesville, VA · VIN: 1FTEW2L52TFB76945

Negotiation Guide

Opening Offer

$54,004

Fair Price

$55,504

Walk Away Above

$57,682

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$53,874

Est. Invoice$55,670

Holdback (est.)$1,796

MSRP (Sticker)$59,860

Asking Price$56,860

Markup-$3,000

Est. Dealer Margin on This Car$2,986

Percentile99% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,039

Avg Markup (F-150)-$2,333

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,136

Price History

Aug 6, 2026$55,860 → $56,860(+$1,000)

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