Negotiation Guide
Opening Offer
$54,200
Fair Price
$55,700
Walk Away Above
$58,063
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 58 days (avg 36) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,383
Est. Invoice$56,195
Holdback (est.)$1,813
MSRP (Sticker)$60,425
Asking Price$56,425
Markup-$4,000
Est. Dealer Margin on This Car$2,043
Percentile41% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory350 vehicles
Avg Markup (All Models)-$1,632
Avg Markup (F-150)-$2,127
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,860
Price History
Jun 20, 2026$59,425 → $58,425(-$1,000)
Jul 4, 2026$58,425 → $59,425(+$1,000)
Jul 9, 2026$59,425 → $55,425(-$4,000)
Aug 6, 2026$55,425 → $56,425(+$1,000)
Cheaper F-150 STX Inventory
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