Negotiation Guide
Opening Offer
$53,562
Fair Price
$55,062
Walk Away Above
$57,481
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 65 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,910
Est. Invoice$55,707
Holdback (est.)$1,797
MSRP (Sticker)$59,900
Asking Price$55,900
Markup-$4,000
Est. Dealer Margin on This Car$1,990
Percentile41% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)+$1,181
Avg Markup (F-150)-$3,545
% Below MSRP51%
Avg Days to Sell33 days
Avg Sold Markup-$563
Price History
Jul 9, 2026$58,400 → $55,400(-$3,000)
Aug 6, 2026$55,400 → $55,900(+$500)
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