Deal Sheet: 2026 F-150 STX

Wyatt Johnson Ford · Nashville, TN · VIN: 1FTEW2L51TFB30037

Negotiation Guide

Opening Offer

$54,509

Fair Price

$56,009

Walk Away Above

$58,187

• Recent buyers paid ~$4,356 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,329

Est. Invoice$56,139

Holdback (est.)$1,811

MSRP (Sticker)$60,365

Asking Price$56,365

Markup-$4,000

Est. Dealer Margin on This Car$2,037

Percentile41% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$2,000

Avg Markup (F-150)-$3,611

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,355

Price History

Jul 9, 2026$58,865 → $55,865(-$3,000)

Aug 6, 2026$55,865 → $56,365(+$500)

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