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Deal Sheet: 2026 F-150 STX
Gordie Boucher Ford of Menomonee Falls, Inc. · Menomonee Falls, WI · VIN: 1FTEW2L51TFB18440
Negotiation Guide
Opening Offer
$53,826
Fair Price
$55,326
Walk Away Above
$57,465
- • Recent buyers paid ~$3,900 below MSRP
- • Sitting 54 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,645
Est. Invoice$55,433
Holdback (est.)$1,788
MSRP (Sticker)$59,605
Asking Price$55,605
Markup-$4,000
Est. Dealer Margin on This Car$1,961
Percentile50% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold5227
Avg Markup-$3,900
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$2,351
Avg Markup (F-150)-$2,828
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,281
Price History
Jul 9, 2026$58,605 → $55,605(-$3,000)
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