Negotiation Guide
Opening Offer
$41,530
Fair Price
$43,030
Walk Away Above
$45,142
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,530
Est. Invoice$43,947
Holdback (est.)$1,418
MSRP (Sticker)$47,255
Asking Price$43,255
Markup-$4,000
Est. Dealer Margin on This Car$726
Percentile43% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$1,568
Avg Markup (F-150)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,224
Price History
Jul 11, 2026$46,255 → $43,255(-$3,000)
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