Deal Sheet: 2026 F-150 STX

Ken Stoepel Ford · Kerrville, TX · VIN: 1FTEW2KPXTFB67400

Negotiation Guide

Opening Offer

$41,921

Fair Price

$43,421

Walk Away Above

$45,556

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$42,921

Est. Invoice$44,352

Holdback (est.)$1,431

MSRP (Sticker)$47,690

Asking Price$43,690

Markup-$4,000

Est. Dealer Margin on This Car$769

Percentile41% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$2,186

Avg Markup (F-150)-$3,767

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,697

Price History

Aug 6, 2026$43,190 → $43,690(+$500)

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