Negotiation Guide
Opening Offer
$41,921
Fair Price
$43,421
Walk Away Above
$45,556
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$42,921
Est. Invoice$44,352
Holdback (est.)$1,431
MSRP (Sticker)$47,690
Asking Price$43,690
Markup-$4,000
Est. Dealer Margin on This Car$769
Percentile41% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$2,391
Avg Markup (F-150)-$3,843
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,273
Price History
Aug 6, 2026$43,190 → $43,690(+$500)
Cheaper F-150 STX Inventory
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-$5,000$43,16066d
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-$5,000$43,31540d
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-$5,000$47,55566d
Peoria FordPeoria, AZ
-$5,000$43,31566d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1901d
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AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6605d
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-$4,000$46,9555d