Negotiation Guide
Opening Offer
$42,205
Fair Price
$43,705
Walk Away Above
$45,855
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$43,205
Est. Invoice$44,645
Holdback (est.)$1,440
MSRP (Sticker)$48,005
Asking Price$44,005
Markup-$4,000
Est. Dealer Margin on This Car$801
Percentile41% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$1,717
Avg Markup (F-150)-$2,750
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,194
Price History
Aug 6, 2026$43,005 → $44,005(+$1,000)
Cheaper F-150 STX Inventory
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Peoria FordPeoria, AZ
-$5,000$43,31539d
Ferrario FordElmira, NY
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Peoria FordPeoria, AZ
-$5,000$43,31565d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1900d
AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6604d
AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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