Deal Sheet: 2026 F-150 STX

Moyer Ford Sales, Inc. · Foley, AL · VIN: 1FTEW2KP8TKE61367

Negotiation Guide

Opening Offer

$43,490

Fair Price

$44,990

Walk Away Above

$47,135

• Recent buyers paid ~$4,290 below MSRP

Price Breakdown

Est. Dealer Cost$44,352

Est. Invoice$45,830

Holdback (est.)$1,478

MSRP (Sticker)$49,280

Asking Price$45,280

Markup-$4,000

Est. Dealer Margin on This Car$928

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold4886

Avg Markup-$4,290

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,989

Avg Markup (F-150)-$2,820

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,568

Price History

Aug 6, 2026$44,280 → $45,280(+$1,000)

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