Negotiation Guide
Opening Offer
$41,638
Fair Price
$43,138
Walk Away Above
$45,256
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 60 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,638
Est. Invoice$44,059
Holdback (est.)$1,421
MSRP (Sticker)$47,375
Asking Price$43,375
Markup-$4,000
Est. Dealer Margin on This Car$738
Percentile41% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory698 vehicles
Avg Markup (All Models)-$1,862
Avg Markup (F-150)-$3,483
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,062
Price History
Jul 9, 2026$45,875 → $42,875(-$3,000)
Aug 9, 2026$42,875 → $43,375(+$500)
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