Negotiation Guide
Opening Offer
$43,329
Fair Price
$44,829
Walk Away Above
$47,007
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$44,267
Est. Invoice$45,742
Holdback (est.)$1,476
MSRP (Sticker)$49,185
Asking Price$45,185
Markup-$4,000
Est. Dealer Margin on This Car$919
Percentile41% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory268 vehicles
Avg Markup (All Models)-$2,177
Avg Markup (F-150)-$3,627
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,048
Price History
Aug 6, 2026$44,685 → $45,185(+$500)
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