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Deal Sheet: 2026 F-150 STX
Mac Haik's Southway Ford · San Antonio, TX · VIN: 1FTEW2KP6TKE23474
Negotiation Guide
Opening Offer
$41,921
Fair Price
$43,421
Walk Away Above
$45,556
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,921
Est. Invoice$44,352
Holdback (est.)$1,431
MSRP (Sticker)$47,690
Asking Price$43,690
Markup-$4,000
Est. Dealer Margin on This Car$769
Percentile41% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory768 vehicles
Avg Markup (All Models)-$2,174
Avg Markup (F-150)-$3,732
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,180
Price History
Jul 9, 2026$46,190 → $43,190(-$3,000)
Aug 6, 2026$43,190 → $43,690(+$500)
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