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Deal Sheet: 2026 F-150 STX
Cecil Atkission Ford of Hondo · Hondo, TX · VIN: 1FTEW2KP6TKD43303
Negotiation Guide
Opening Offer
$41,741
Fair Price
$43,241
Walk Away Above
$45,366
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 65 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,741
Est. Invoice$44,166
Holdback (est.)$1,425
MSRP (Sticker)$47,490
Asking Price$43,490
Markup-$4,000
Est. Dealer Margin on This Car$749
Percentile41% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$2,317
Avg Markup (F-150)-$3,619
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,957
Price History
Jul 11, 2026$45,990 → $42,990(-$3,000)
Aug 6, 2026$42,990 → $43,490(+$500)
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