Negotiation Guide
Opening Offer
$41,314
Fair Price
$42,814
Walk Away Above
$44,914
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 60 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,314
Est. Invoice$43,724
Holdback (est.)$1,410
MSRP (Sticker)$47,015
Asking Price$43,015
Markup-$4,000
Est. Dealer Margin on This Car$702
Percentile41% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$2,023
Avg Markup (F-150)-$3,565
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,732
Price History
Jul 9, 2026$45,515 → $42,515(-$3,000)
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