Negotiation Guide
Opening Offer
$41,287
Fair Price
$42,787
Walk Away Above
$44,886
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,287
Est. Invoice$43,696
Holdback (est.)$1,410
MSRP (Sticker)$46,985
Asking Price$42,985
Markup-$4,000
Est. Dealer Margin on This Car$699
Percentile41% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory282 vehicles
Avg Markup (All Models)-$1,823
Avg Markup (F-150)-$2,571
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,873
Price History
Jul 9, 2026$45,485 → $42,485(-$3,000)
Aug 6, 2026$42,485 → $42,985(+$500)
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