Negotiation Guide
Opening Offer
$41,764
Fair Price
$43,264
Walk Away Above
$45,389
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,764
Est. Invoice$44,189
Holdback (est.)$1,425
MSRP (Sticker)$47,515
Asking Price$43,515
Markup-$4,000
Est. Dealer Margin on This Car$752
Percentile41% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory100 vehicles
Avg Markup (All Models)-$2,105
Avg Markup (F-150)-$3,647
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,231
Price History
Jul 11, 2026$46,015 → $43,015(-$3,000)
Aug 6, 2026$43,015 → $43,515(+$500)
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