Negotiation Guide
Opening Offer
$41,107
Fair Price
$42,607
Walk Away Above
$44,696
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,107
Est. Invoice$43,510
Holdback (est.)$1,404
MSRP (Sticker)$46,785
Asking Price$42,785
Markup-$4,000
Est. Dealer Margin on This Car$679
Percentile41% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory698 vehicles
Avg Markup (All Models)-$1,862
Avg Markup (F-150)-$3,483
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,062
Price History
Jul 4, 2026$45,785 → $45,285(-$500)
Jul 11, 2026$45,285 → $42,285(-$3,000)
Aug 6, 2026$42,285 → $42,785(+$500)
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