Negotiation Guide
Opening Offer
$41,800
Fair Price
$43,300
Walk Away Above
$45,427
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 65 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,800
Est. Invoice$44,226
Holdback (est.)$1,427
MSRP (Sticker)$47,555
Asking Price$43,555
Markup-$4,000
Est. Dealer Margin on This Car$756
Percentile41% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)-$1,747
Avg Markup (F-150)-$2,064
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$2,021
Price History
Jul 9, 2026$46,555 → $43,555(-$3,000)
Cheaper F-150 STX Inventory
Oro FordOracle, AZ
-$5,000$43,16065d
Peoria FordPeoria, AZ
-$5,000$43,31539d
Ferrario FordElmira, NY
-$5,000$47,55565d
Peoria FordPeoria, AZ
-$5,000$43,31565d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1900d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$43,0754d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6604d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d