Deal Sheet: 2026 F-150 STX

Brooksville Ford · Brooksville, FL · VIN: 1FTEW2KP2TKE60702

Negotiation Guide

Opening Offer

$42,929

Fair Price

$44,429

Walk Away Above

$46,607

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$43,907

Est. Invoice$45,370

Holdback (est.)$1,464

MSRP (Sticker)$48,785

Asking Price$44,785

Markup-$4,000

Est. Dealer Margin on This Car$879

Percentile41% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$1,693

Avg Markup (F-150)-$2,556

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,851

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