Deal Sheet: 2026 F-150 STX

Gary Smith Ford Inc · Fort Walton Bch, FL · VIN: 1FTEW2KP2TFB67858

Negotiation Guide

Opening Offer

$41,921

Fair Price

$43,421

Walk Away Above

$45,556

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$42,921

Est. Invoice$44,352

Holdback (est.)$1,431

MSRP (Sticker)$47,690

Asking Price$43,690

Markup-$4,000

Est. Dealer Margin on This Car$769

Percentile41% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,900

Avg Markup (F-150)-$2,784

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,343

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