Negotiation Guide
Opening Offer
$42,641
Fair Price
$44,141
Walk Away Above
$46,316
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$43,641
Est. Invoice$45,096
Holdback (est.)$1,455
MSRP (Sticker)$48,490
Asking Price$44,490
Markup-$4,000
Est. Dealer Margin on This Car$849
Percentile41% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)-$2,145
Avg Markup (F-150)-$3,706
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$2,144
Price History
Aug 6, 2026$43,490 → $44,490(+$1,000)
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