Negotiation Guide
Opening Offer
$41,642
Fair Price
$43,142
Walk Away Above
$45,261
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,642
Est. Invoice$44,063
Holdback (est.)$1,421
MSRP (Sticker)$47,380
Asking Price$43,380
Markup-$4,000
Est. Dealer Margin on This Car$738
Percentile41% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$2,756
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,818
Price History
Jul 9, 2026$45,880 → $42,880(-$3,000)
Aug 6, 2026$42,880 → $43,380(+$500)
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