Negotiation Guide
Opening Offer
$41,287
Fair Price
$42,787
Walk Away Above
$44,886
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$42,287
Est. Invoice$43,696
Holdback (est.)$1,410
MSRP (Sticker)$46,985
Asking Price$42,985
Markup-$4,000
Est. Dealer Margin on This Car$699
Percentile41% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory258 vehicles
Avg Markup (All Models)-$1,849
Avg Markup (F-150)-$2,585
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,852
Cheaper F-150 STX Inventory
Oro FordOracle, AZ
-$5,000$43,16066d
Peoria FordPeoria, AZ
-$5,000$43,31540d
Ferrario FordElmira, NY
-$5,000$47,55566d
Peoria FordPeoria, AZ
-$5,000$43,31566d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1901d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$43,0755d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6605d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9555d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9555d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9555d