This Is Already a Great Deal
Opening Offer
$37,526
Asking Price
$38,640
Max Price
$38,640
- • Recent buyers paid ~$898 below MSRP
- • Sitting 46 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,256 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,026
Est. Invoice$38,260
Holdback (est.)$1,234
MSRP (Sticker)$41,140
Asking Price$38,640
Markup-$2,500
Est. Dealer Margin on This Car$1,614
Percentile35% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1816
Avg Markup-$898
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory481 vehicles
Avg Markup (All Models)-$2,700
Avg Markup (Ranger)-$2,500
% Below MSRP99%
Avg Days to Sell22 days
Avg Sold Markup-$1,255
Price History
Jul 9, 2026$41,140 → $38,640(-$2,500)
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