This Is Already a Great Deal
Opening Offer
$36,968
Asking Price
$38,020
Max Price
$38,020
- • Recent buyers paid ~$898 below MSRP
- • Sitting 46 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,261 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,468
Est. Invoice$37,684
Holdback (est.)$1,216
MSRP (Sticker)$40,520
Asking Price$38,020
Markup-$2,500
Est. Dealer Margin on This Car$1,552
Percentile35% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1816
Avg Markup-$898
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory490 vehicles
Avg Markup (All Models)-$2,594
Avg Markup (Ranger)-$2,188
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,448
Price History
Jul 9, 2026$40,520 → $38,020(-$2,500)
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