Negotiation Guide
Opening Offer
$48,561
Fair Price
$50,061
Walk Away Above
$50,983
- • Recent buyers paid ~$1,373 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$46,715
Est. Invoice$48,272
Holdback$1,557
MSRP (Sticker)$51,905
Asking Price$50,905
Markup-$1,000
Dealer Margin on This Car$4,191
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold773
Avg Markup-$1,373
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory354 vehicles
Avg Markup (All Models)-$470
Avg Markup (Explorer)-$1,000
% Below MSRP93%
Avg Days to Sell10 days
Avg Sold Markup-$759
Cheaper Explorer Tremor Inventory
Twin Rivers Ford, Inc.Fairbury, NE
-$2,000$61,8159d
Fritts FordRiverside, CA
-$2,000$49,2559d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$62,7559d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$61,0109d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$60,8659d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$62,7559d
Price Ford of Simi ValleySimi Valley, CA
-$2,000$60,8659d
Casa Ford of Las CrucesLas Cruces, NM
-$2,000$50,93021d
Anderson Ford of Grand IslandGrand Island, NE
-$2,000$61,96014d
Mel Hambelton Ford, Inc.Wichita, KS
-$2,000$63,20021d