Deal Sheet: 2026 Explorer Platinum

Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 1FMUK8HHXTGC36652

Negotiation Guide

Opening Offer

$53,284

Fair Price

$54,784

Walk Away Above

$56,762

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,866

Est. Invoice$54,628

Holdback (est.)$1,762

MSRP (Sticker)$58,740

Asking Price$55,240

Markup-$3,500

Est. Dealer Margin on This Car$2,374

Percentile43% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$1,786

Avg Markup (Explorer)-$3,076

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,472

Price History

Aug 15, 2026$55,740 → $55,240(-$500)

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-$4,000$56,89012d

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-$4,000$54,89512d