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Deal Sheet: 2026 Explorer Platinum
Apple Ford · Columbia, MD · VIN: 1FMUK8HHXTGC12397
This Is Already a Great Deal
Opening Offer
$53,506
Asking Price
$54,895
Max Price
$54,895
- • Recent buyers paid ~$2,242 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,758 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,006
Est. Invoice$54,772
Holdback (est.)$1,767
MSRP (Sticker)$58,895
Asking Price$54,895
Markup-$4,000
Est. Dealer Margin on This Car$1,890
Percentile99% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold1657
Avg Markup-$2,242
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory207 vehicles
Avg Markup (All Models)-$1,366
Avg Markup (Explorer)-$4,000
% Below MSRP87%
Avg Days to Sell33 days
Avg Sold Markup-$1,256
Price History
Jun 20, 2026$57,895 → $57,145(-$750)
Jul 9, 2026$57,145 → $54,895(-$2,250)
Cheaper Explorer Platinum Inventory
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Gray-Daniels FordBrandon, MS
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-$4,500$54,85053d
Belk Ford, Inc.Oxford, MS
-$4,500$49,95534d
Parkway FordPampa, TX
-$4,500$62,43053d
J Allen FordGulfport, MS
-$4,500$55,00053d