Deal Sheet: 2026 Explorer Platinum

Alpine Ford, LLC · Pueblo, CO · VIN: 1FMUK8HHXTGB88702

Negotiation Guide

Opening Offer

$51,620

Fair Price

$53,120

Walk Away Above

$55,490

• Recent buyers paid ~$3,956 below MSRP
• Sitting 73 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,074

Est. Invoice$53,810

Holdback (est.)$1,736

MSRP (Sticker)$57,860

Asking Price$54,360

Markup-$3,500

Est. Dealer Margin on This Car$2,286

Percentile43% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$1,621

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,667

Price History

Jul 9, 2026$55,860 → $53,360(-$2,500)

Aug 6, 2026$53,360 → $54,360(+$1,000)

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