Deal Sheet: 2026 Explorer Platinum

McKie Ford · Rapid City, SD · VIN: 1FMUK8HH9TGC50297

Negotiation Guide

Opening Offer

$54,879

Fair Price

$56,379

Walk Away Above

$58,357

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$54,302

Est. Invoice$56,112

Holdback (est.)$1,810

MSRP (Sticker)$60,335

Asking Price$56,835

Markup-$3,500

Est. Dealer Margin on This Car$2,534

Percentile43% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$1,630

Avg Markup (Explorer)-$3,515

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,332

Price History

Aug 6, 2026$55,835 → $56,835(+$1,000)

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