Deal Sheet: 2026 Explorer Platinum

Gwinnett Place Ford · Duluth, GA · VIN: 1FMUK8HH9TGC49215

Negotiation Guide

Opening Offer

$52,444

Fair Price

$53,944

Walk Away Above

$55,922

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,110

Est. Invoice$53,847

Holdback (est.)$1,737

MSRP (Sticker)$57,900

Asking Price$54,400

Markup-$3,500

Est. Dealer Margin on This Car$2,290

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$1,987

Avg Markup (Explorer)-$3,024

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,476

Price History

Aug 15, 2026$54,900 → $54,400(-$500)

Cheaper Explorer Platinum Inventory

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d