Deal Sheet: 2026 Explorer Platinum

Laird Noller Automotive, Inc. · Lawrence, KS · VIN: 1FMUK8HH9TGC48467

Negotiation Guide

Opening Offer

$54,921

Fair Price

$56,421

Walk Away Above

$58,480

• Recent buyers paid ~$4,119 below MSRP

Price Breakdown

Est. Dealer Cost$54,486

Est. Invoice$56,302

Holdback (est.)$1,816

MSRP (Sticker)$60,540

Asking Price$57,040

Markup-$3,500

Est. Dealer Margin on This Car$2,554

Percentile38% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,221

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,902

Cheaper Explorer Platinum Inventory

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-$3,500$56,1900d

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-$3,500$57,1350d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4450d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7000d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7950d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5950d

Dana FordStaten Island, NY

-$3,500$56,8450d

Dana FordStaten Island, NY

-$3,500$56,5450d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4950d

Schultz FordNanuet, NY

-$3,500$56,3500d