Deal Sheet: 2026 Explorer Platinum

Ford of Franklin · Franklin, TN · VIN: 1FMUK8HH9TGC46332

Negotiation Guide

Opening Offer

$54,071

Fair Price

$55,571

Walk Away Above

$57,630

• Recent buyers paid ~$4,119 below MSRP

Price Breakdown

Est. Dealer Cost$53,721

Est. Invoice$55,512

Holdback (est.)$1,791

MSRP (Sticker)$59,690

Asking Price$56,190

Markup-$3,500

Est. Dealer Margin on This Car$2,469

Percentile38% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory407 vehicles

Avg Markup (All Models)+$400

Avg Markup (Explorer)-$3,500

% Below MSRP65%

Avg Days to Sell33 days

Avg Sold Markup-$737

Cheaper Explorer Platinum Inventory

Ford of Port JeffPort Jefferson Station, NY

-$3,500$56,1901d

Healey Brothers Ford, LLCPoughkeepsie, NY

-$3,500$57,1351d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4451d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7001d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7951d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5951d

Dana FordStaten Island, NY

-$3,500$56,8451d

Dana FordStaten Island, NY

-$3,500$56,5451d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4951d

Schultz FordNanuet, NY

-$3,500$56,3501d