Deal Sheet: 2026 Explorer Platinum

Madison Ford · Madison, VA · VIN: 1FMUK8HH9TGC28624

Negotiation Guide

Opening Offer

$53,344

Fair Price

$54,844

Walk Away Above

$56,822

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,920

Est. Invoice$54,684

Holdback (est.)$1,764

MSRP (Sticker)$58,800

Asking Price$55,300

Markup-$3,500

Est. Dealer Margin on This Car$2,380

Percentile43% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$1,764

Avg Markup (Explorer)-$3,042

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,625

Price History

Aug 15, 2026$55,800 → $55,300(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$51,6553d

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Platte Valley Auto MartLexington, NE

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-$4,000$54,05519d

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-$4,000$56,14512d

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Bob Tomes FordMckinney, TX

-$4,000$56,89012d

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-$4,000$54,89512d