Negotiation Guide
Opening Offer
$53,292
Fair Price
$54,792
Walk Away Above
$57,158
- • Recent buyers paid ~$4,119 below MSRP
- • Sitting 65 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,573
Est. Invoice$55,358
Holdback (est.)$1,786
MSRP (Sticker)$59,525
Asking Price$56,025
Markup-$3,500
Est. Dealer Margin on This Car$2,453
Percentile38% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold894
Avg Markup-$4,119
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory29 vehicles
Avg Markup (All Models)-$2,310
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,250
Price History
Jul 9, 2026$58,025 → $55,025(-$3,000)
Aug 6, 2026$55,025 → $56,025(+$1,000)
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