Deal Sheet: 2026 Explorer Platinum

AML Ford of Prince George · Prince George, VA · VIN: 1FMUK8HH9TGC14383

Negotiation Guide

Opening Offer

$55,029

Fair Price

$56,529

Walk Away Above

$58,312

• Recent buyers paid ~$3,566 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,086

Est. Invoice$55,888

Holdback (est.)$1,803

MSRP (Sticker)$60,095

Asking Price$57,095

Markup-$3,000

Est. Dealer Margin on This Car$3,010

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$3,567

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

Price History

Jul 9, 2026$58,345 → $56,095(-$2,250)

Aug 6, 2026$56,095 → $57,095(+$1,000)

Cheaper Explorer Platinum Inventory

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-$3,500$56,1900d

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-$3,500$57,1350d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4450d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7000d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7950d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5950d

Dana FordStaten Island, NY

-$3,500$56,8450d

Dana FordStaten Island, NY

-$3,500$56,5450d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4950d

Schultz FordNanuet, NY

-$3,500$56,3500d